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Cryptologic and Betfair sign multi-year games deal
CryptoLogic Ltd. announced today that it has signed a multi-year agreement with online betting exchange Betfair. As a result of the deal, Cryptologic will provide at least 10 of its top-branded and non-branded slot games to Betfair’s 2 million registered customers.
The new CryptoLogic games will be available alongside the 75 others Betfairarcade.com already offers and will be powered by Orbis Technology's Open Bet Fixed Odds Games, or “FOG” platform.
"CryptoLogic's new relationship with Betfair is excellent proof of the potential of our 'build once, license often' business strategy,” CryptoLogic president and CEO Brian Hadfield said.
“CryptoLogic's branded slot games are both popular and profitable, and today that leads yet another top, global gaming brand to join CryptoLogic's growing list of customers.”
Albert Tapper, head of Betfair’s Arcade-XG, also expressed enthusiasm, saying, "Betfair is excited to make CryptoLogic's casino games available to our 2 million registered customers.
"Betfair is all about offering customers unprecedented choice, value and control, and CryptoLogic's market-leading slot games will add to that experience."
